GFA Appoints New Commercial Officer

The Grenada Football Association is in the process of transforming its image and
strengthening its delivery of programmes as part of its strategic planning process.
One of the weaknesses identified during the process was the need for organizational
strengthening with persons that enhance the skill level within the FA; and that
process has already begun. The GFA is happy to welcome Ms. Areen Lewis as its
Commercial Officer and the organization is confident that she has what it takes to
deliver.

Ms. Lewis comes to the organization with a wealth of experience in Marketing and
Events Management. She is the brainchild behind the successful annual Bucket Vs
Cooler and Jouvert in July fetes and has developed extensive networks in the
business community over the past few years.

The new GFA commercial officer is currently a third year student pursuing a
Bachelor’s degree in Accounting, Finance and Management at the St.George’s
University. During her studies she was able to work successfully with international
marketing and business students on marketing projects for international companies.

Ms. Lewis also heads the Golden Child Foundation, a philanthropic organization
which aims to support children in need of school supplies, advice and tutoring
services.

The new commercial officer was introduced to members of the business
community on Thursday 2nd February at a brunch meeting in which the GFA
unveiled its strategic plan. She told the gathering, “I will endeavour to keep our
partners happy and ensure they get value for money.”

Sharing his confidence in the new direction of the GFA, President Cheney Joseph
said, “We want to make a positive impact on our partners in 2017 and to do so we
will leave no stone unturned in getting it right.”

The President also believes the GFA is already off to a great start in 2017 saying,
“Our recent activities such as the MOU signed with the GUT, improvement in
coaching education, establishment of the National Youth League, Club Licensing
and hiring of professionals to improve the delivery of our products are some of the
signs that have received positive reviews already from many persons including the
business community and our affiliates.”

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